Recycled plastic

Recycling is an important part of a functioning circular economy. Most plastics are readily recyclable but historically the demand for recycled materials has been limited due to ready availability of extremely cheap, commodity plastics materials. As a result of this the recycling industry has languished.

In order to drive the development of a recycling system that works it is important to create a market and demand for recycled materials. Creating demand and incorporating them back into packaging is powerful way of driving this change.

Recycled content can be classified into two groups:

Post Industrial - meaning that the material being recycled is waste from commercial or industrial manufacturing processes. This type of material is relatively clean and easy to find.

Post Consumer - meaning that the material being recycled is waste from products that have reached the consumer i.e. empty coke or water bottles. This type of material is much harder to find but has a greater positive benefit.

This sustainability attribute indicates that the material/product incorporates recycled content.