Environmental impact

Environmental impact



Our oceans are drowning in plastic. 9 million tonnes of it annually.


Solving this problem requires a global effort.


Our approach is to catch the problem at the source. 80% of plastic ocean waste comes from 1000 river systems in developing countries. Grounded’s Buy One Save One program supports collection and recycling depots in the Philippines and Indonesia, #1 and #5 respectively for the generation of plastic ocean waste. For every item we sell we save the equivalent from reaching our oceans in the areas that need it the most.


All waste collected is tracked and measured to provide our clients with audited data that calculates the direct impact of their contribution.

Designing for a circular economy

Designing for a circular economy



Moving towards a circular economy means rethinking and reimagining systems from the ground up. We don't take the easy path, we take into account all key ecological, social, economic, functional and disposal considerations. All of Grounded’s products have a dedicated end-of-life stream and incorporate the maximum amount of plant-based, renewable or recycled materials.


We’re still a way off from being perfect. But we won’t stop until we get there.

Linear economyLinear Economy
Circular economyCircular Economy
Reducing carbon footprint

Reducing carbon footprint



Grounded is actively stepping up efforts to decarbonise our planet.


We design solutions that naturally have a lower carbon footprint than fossil fuel alternatives but most materials and manufacturing processes still have a carbon footprint.


To measure our footprint we have built a proprietary impact calculator that gives us an unmatched ability to model and understand emissions data for different materials and supply chains. This data gives us a unique ability to quantify emissions and accurately restore balance when needed.


To tackle our carbon emissions we fund initiatives that leverage natural processes to sequester carbon as efficiently as possible.

Social impact

Social impact


As a certified B Corp, Grounded is required to meet the highest standards of social and environmental performance. We undertake regular audits to ensure our supply chain meets strict criteria for worker welfare and safety. Our collection depots in Indonesia and the Philippines provide opportunities for meaningful employment and education in developing economies.
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