The EMF is a British non-profit that aims to rethink and redesign a positive future through the framework of a circular economy. It was founded in 2010 by yachtswoman Dame Ellen MacArthur, with founding partners B&Q, BT, Cisco, National Grid and Renault.
Amcor is a sponsor of the EMF’s New Plastics Economy (NPE) initiative. The NPE is a three-year initiative to build momentum towards "a plastics system that works". Applying the principles of the circular economy, it brings together key stakeholders to rethink and redesign the future of plastics, starting with packaging.